WASTED YOUTH
Full scale project development and execution including pre-pro, production & post, in collaboration with artist FLETCHER and team.
3.1 million views via YouTube
TASKS:
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Direct an honest, stripped down introduction to artist
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Establish artist values
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Stray from format standards, predictability
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Create intimate audience-artist connection
SOLUTION:
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Produce a video consisting entirely of authentic exchanges between two protagonist characters in the midst of a blossoming LGBT relationship
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Small & informal production, make it feel "homemade"
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Create beauty in imperfection - Bland locations, minimal attention to hair/makeup, blurry & poorly lit.
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Inclusion of artist's childhood home video
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No song performance - Strictly montage
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Edgy content & choppy editing, strong pink & blue undertones
CONTENT HOME:
PRESS:
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TEENVOGUE (premiere)
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NYLON
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TIME MAGAZINE
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V MAGAZINE
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W MAGAZINE